10 Terms Digital Marketers Use – simplified

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Like every other industry, the digital marketing sphere too has evolved its own share of jargon (technical terms), which can prove to be confusing for someone who is not a digital native.

At Digiqom, we have always made an attempt to de-mystify the terms and practices as we enable the world to go digital. Here’s a lexicon, in alphabetical order, of the most popular digital marketing jargon, and what they really mean.

  1. Account manager: A professional who liaises between the client and the digital agency. The account manager has to ensure that the correct brief is taken from the clients, and then shares the brief for action by the agency’s operations teams. It is the account manager’s responsibility to make sure that the deliverables reach the client on time.
  2. Alerts: Alerts are notifications that are set up on search terms, events or website actions. These alerts are sent via email whenever a company/product is mentioned in newly published web content. Tracking through alerts can help a company keep tab on the nature of conversations online surrounding their products/services.
  3. Creative: A creative is a visual element which appears as part of an ad, or along with social content. A creative can be in many formats, which include PNG, GIF, JPEG etc. According to research, creatives enhance the visibility of social content, or the clicks on an ad. Well designed creatives play an important part in getting the target audience to view the content and thus, generate impressions, that the digital marketing agency reports to its clients.
  4. Email marketing: Email campaigns lets organisations send out emails to their mailing lists with a standard template. This helps in both reach and message recall.
  5. Engagement: The engagement metric gauges how users are engaging with the content on social media channels. Some examples of engagement are Facebook likes, comments, shares or clicks on the post. Through social media analytics, companies can track the engagement and refine the strategy for reaching out more audiences online.
  6. Impressions: An impression is a single instance of an online advertisement, or social media content being viewed. Impressions are the metric through which digital marketers know how many times, an ad or a content piece was viewed by the target audience. Based on the inputs from analytics, digital marketers can tweak their strategies to gain more impressions.
  7. Influencer marketing: Influencer marketing means the process of marketing products and services to those, who have an influence over how people buy things. An influencer is someone with a large following, and reputation. An influencer talking about a product or service online means that the message is automatically transmitted to his/her legion of followers. This means increased impressions, and brand reach.
  8. Social Media Marketing (SMM): Social media marketing is the process of using social media channels like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram etc to either market products/services, or to promote content from publishers.
  9. Social listening: Social (Media) listening is the process of monitoring digital media channels to track the chatter surrounding a brand online. This helps the company to devise a proper digital media strategy. Social media works as an excellent sounding board, and the social listening process can help the company discover what it is working in its favour and what is not. Social listening also helps the company in firefighting negative mentions on social media from influencers by prompt response and grievance redressal.
  10. Target Audience: A group of people online who may be interested in your product/service/blog/content. It is very essential for a digital marketer to know who the target audience is. Once identified, the target audience can be reached by adopting various tools. The more defined the target audience, the easier it is to convert them into customers, or subscribers.

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