Author Archives: Shalini Hooda

Network Your Way Through Blogs


The world is becoming smaller with each new day.

Six degrees of separation is not just a theory any more, it is the reality we are living in. People are reaching out to one another through newer social networking platforms and apps being developed regularly. Thoughts and ideas are being shared while communities of like-minded people are forming by the minute.

Be it social networking or the world of business. Ultimately, it’s all about people and reaching out to them. It’s not just about selling our goods and services. We are also selling our ideas, our thoughts and our views.

The best way to promote your thoughts, ideas and your business is through a blog. One can create one’s own network of like-minded people and communities through a blog. It can also help promote your business. If used well, you can increase your influence in the social domain just by blogging.

However, as with all things, blogging is a discipline and there are certain dos and don’ts one must follow to make a success of it. So before you dive in, read our tips:

The Essentials

  • There are many platforms that you can get started on. WordPress, Blogger among others. Make sure you select one that you are comfortable with and spend some time to get acquainted with the way the platform works.
  • Make sure you write regularly, on topics of your interest and relevant to your business. Promote your posts through social media platforms such as Twitter, Facebook and LinkedIn.
  • Join blogger groups and communities with similar interests such as your own and share content with them. You may also consider having guest bloggers on your own blog and cross promote their content.
  • Make sure you keep reading other blogs and leaving insightful comments on the site to encourage others to do the same with yours. Didn’t we say it was all about networking?

At Digiqom, we regularly blog about interesting trends in the world of social media and digital marketing. From analyzing apps such as Tinder to gaming and must-have gizmos at work, our blogs are a window to the world of social media in India and the rest of the world. Real time updates that are informative, relevant and timely. Do keep reading and write in to tell us what you think!