A Star is Born: Social Media drives Reality TV
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Unscripted TV shows or what we know as reality TV came into prominence about two decades ago. Think American Idol and Survivor. Closer home, we have our own Roadies and Bigg Boss which have taken Indian television by storm. Truth be told, social media is a lot like reality television. Thanks to video-centric and live […]

Network Your Way Through Blogs
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The world is becoming smaller with each new day. Six degrees of separation is not just a theory any more, it is the reality we are living in. People are reaching out to one another through newer social networking platforms and apps being developed regularly. Thoughts and ideas are being shared while communities of like-minded […]

A Digital India – What Would It Take?
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Can India take advantage of 4G data, ubiquitous mobile presence and rapidly declining smartphone costs, to truly become “Digital India”? First, the anecdotes. Imran Khan, a teacher from Alwar, Rajasthan, has created over 50 free apps on subjects such as general knowledge and English for Android users, with the intent to make free education accessible to […]

To Afghanistan with Love!
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In July 2011, US Marine Sgt. Scotty Moore used a very unorthodox way of getting a date for the Marine Corps ball. Sgt. Moore, posted in Afghanistan at the time, was dressed in his combat gear when he sent out an invitation via YouTube to Hollywood star, Mila Kunis. In the 19 second video, which […]

Are Hashtags the Correct ROI?
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There has been a lot of chirping on media around guaranteeing trending campaigns on twitter to large corporates. Digital agencies approach corporates to run a twitter campaign guaranteeing them X number of tweets and corresponding traction via trending hashtags. The marketing heads in such corporates get lured by the outreach guaranteed by such agencies and […]

Reforms Needed To Drive India’s Smart Cities Mission
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On paper, India’s plan of turning 100 of its urban centres into smart cities, appears to be an ambitious one. In reality, however, there are several challenges that stand in the way of the initiative actually getting off the drawing board.

Games People Play
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The strategy was set, the troops were in place, and I was just about to attack when I realised that the opponent had enhanced his defence by purchasing gems in the game using real world money. Erm, let us skip the part about the results. After all it is just a game, we are talking […]

Digital Marketing Trends To Watch Out For In 2016
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Till a few years back, digital marketing was considered an idea in its adolescent phase that would never quite make the transition to adulthood. Conventional marketers, investors and consultants were skeptical about it, branding it as a Silicon Valley fad that would soon fade away.  In India, things were not very different either. With audiences […]

The Full Import of Facebook’s new emoji reactions
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If you have always wanted Facebook to let you ‘dislike’ a post, the Social Media giant aggregator has gone a few steps ahead, with the launch of a new set of emoji-oriented reactions. The new emoji-reactions are ‘love’, ‘haha’, ‘wow’, ‘sad’ and ‘angry’, which were finalized after trials in countries including Ireland, Spain, and Chile. […]

Five Ways to Beat Digital Overload!
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Five years ago, I was complaining about having too much to read. Magazines, newsletters, journals, books for my research and my own pick of fiction for relaxation. My flat was overflowing with books and bookstores had become restricted zones. Then, there was television and my fix of crime serials that I had to watch every […]