After an online backlash over a news report which claimed that Twitter was bringing in algorithmic timelines, and a (mildly successful) attempt by Twitter CEO Jack Dorsey to douse the fires, the micro-blogging site has introduced algorithm-based timeline changes, after all!
If you’re on Social Media today, you would be familiar with the term ‘Hashtags’ or ‘#’. What is with these hashtags that make them so popular? Where and how can we use hashtags? Here are the answers to some of your questions.
With more users spending larger amounts of time engaged with mobile devices than ever before, the era of mobile has already arrived. And if you’re not implementing some kind of mobile marketing strategy, you are already trailing behind! Mobile marketing consists of ads that connects advertisers to consumers through mobile devices like phones, PDAs, media […]
Did you watch the 360-degree video promo of Star Wars: The Force Awakens, on Facebook? There are almost 7 million fans who got their first view of the latest edition of the cult series through the video.
Like every other industry, the digital marketing sphere too has evolved its own share of jargon (technical terms), which can prove to be confusing for someone who is not a digital native.
When Prime Minister Modi announced “Startup India, Standup India” on Independence Day, 15 August 2015, from the ramparts of Delhi’s Red Fort, I found myself humming the Bob Marley anthem, “Get up, Stand up”.
There’s an emotional reaction to a dirty title. You have a choice between being offensive and being ignored - Robert Sutton
A dating app? That too in India? But isn’t that sacrilege, a violation of the country’s traditional values and culture? Do Indians even date? Don’t Indian men and women just marry people their parents choose for them and live happily ever after? Or not.
If you can’t live without your smartphone, aren’t you living your life through an app? Every day, we are using an app for as many mundane and imaginative uses as possible. From checking the latest news updates in the morning, to booking a cab to pondering over what dress to buy next to unavoidably checking […]
Consumer technology is enabling interesting use cases at work, and a host of accessories along with our usual gadgets at work helps enhance efficiency and makes us work smartly.