Why Twitter must find the fine balance
Post Image

After an online backlash over a news report which claimed that Twitter was bringing in algorithmic timelines, and a (mildly successful) attempt by Twitter CEO Jack Dorsey to douse the fires, the micro-blogging site has introduced algorithm-based timeline changes, after all!

Everything you wanted to know about Hashtags… but didn’t know who to ask
Post Image

If you’re on Social Media today, you would be familiar with the term ‘Hashtags’ or ‘#’. What is with these hashtags that make them so popular? Where and how can we use hashtags? Here are the answers to some of your questions.

Mobile Marketing
Post Image

With more users spending larger amounts of time engaged with mobile devices than ever before, the era of mobile has already arrived. And if you’re not implementing some kind of mobile marketing strategy, you are already trailing behind! Mobile marketing consists of ads that connects advertisers to consumers through mobile devices like phones, PDAs, media […]

Is Virtual Reality – The Future of Social Networks?
Post Image

Did you watch the 360-degree video promo of Star Wars: The Force Awakens, on Facebook? There are almost 7 million fans who got their first view of the latest edition of the cult series through the video.

10 Terms Digital Marketers Use – simplified
Post Image

Like every other industry, the digital marketing sphere too has evolved its own share of jargon (technical terms), which can prove to be confusing for someone who is not a digital native.

Startup India, Standup India!
Post Image

When Prime Minister Modi announced “Startup India, Standup India” on Independence Day, 15 August 2015, from the ramparts of Delhi’s Red Fort, I found myself humming the Bob Marley anthem, “Get up, Stand up”.

My Rulebook to Slacker Management
Post Image

There’s an emotional reaction to a dirty title. You have a choice between being offensive and being ignored - Robert Sutton

Tinder turns Sanskaari for India
Post Image

A dating app? That too in India? But isn’t that sacrilege, a violation of the country’s traditional values and culture? Do Indians even date? Don’t Indian men and women just marry people their parents choose for them and live happily ever after? Or not.

APP-ifying life!
Post Image

If you can’t live without your smartphone, aren’t you living your life through an app? Every day, we are using an app for as many mundane and imaginative uses as possible. From checking the latest news updates in the morning, to booking a cab to pondering over what dress to buy next to unavoidably checking […]

Six Essential Accessories to Carry at Work in 2016
Post Image

Consumer technology is enabling interesting use cases at work, and a host of accessories along with our usual gadgets at work helps enhance efficiency and makes us work smartly.