Can India take advantage of 4G data, ubiquitous mobile presence and rapidly declining smartphone costs, to truly become “Digital India”? First, the anecdotes. Imran Khan, a teacher from Alwar, Rajasthan, has created over 50 free apps on subjects such as general knowledge and English for Android users, with the intent to make free education accessible to […]

On paper, India’s plan of turning 100 of its urban centres into smart cities, appears to be an ambitious one. In reality, however, there are several challenges that stand in the way of the initiative actually getting off the drawing board.

Till a few years back, digital marketing was considered an idea in its adolescent phase that would never quite make the transition to adulthood. Conventional marketers, investors and consultants were skeptical about it, branding it as a Silicon Valley fad that would soon fade away.  In India, things were not very different either. With audiences […]

After an online backlash over a news report which claimed that Twitter was bringing in algorithmic timelines, and a (mildly successful) attempt by Twitter CEO Jack Dorsey to douse the fires, the micro-blogging site has introduced algorithm-based timeline changes, after all!

If you can’t live without your smartphone, aren’t you living your life through an app? Every day, we are using an app for as many mundane and imaginative uses as possible. From checking the latest news updates in the morning, to booking a cab to pondering over what dress to buy next to unavoidably checking […]

Here’s an attempt to answer that perennial question that haunts mankind (what do Women want?), and to remove gender bias, increasingly for women, shopping during the festive season (what to gift Men?).

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The first ever Mobile Internet Consumer – India 2013 report was released at the recent MMA Forum India 2013. The report addresses the audience insights of the growing mobile internet user base in India.