Insights
A Digital India – What Would It Take?
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Can India take advantage of 4G data, ubiquitous mobile presence and rapidly declining smartphone costs, to truly become “Digital India”? First, the anecdotes. Imran Khan, a teacher from Alwar, Rajasthan, has created over 50 free apps on subjects such as general knowledge and English for Android users, with the intent to make free education accessible to […]

Reforms Needed To Drive India’s Smart Cities Mission
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On paper, India’s plan of turning 100 of its urban centres into smart cities, appears to be an ambitious one. In reality, however, there are several challenges that stand in the way of the initiative actually getting off the drawing board.

Digital Marketing Trends To Watch Out For In 2016
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Till a few years back, digital marketing was considered an idea in its adolescent phase that would never quite make the transition to adulthood. Conventional marketers, investors and consultants were skeptical about it, branding it as a Silicon Valley fad that would soon fade away.  In India, things were not very different either. With audiences […]

Why Twitter must find the fine balance
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After an online backlash over a news report which claimed that Twitter was bringing in algorithmic timelines, and a (mildly successful) attempt by Twitter CEO Jack Dorsey to douse the fires, the micro-blogging site has introduced algorithm-based timeline changes, after all!

APP-ifying life!
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If you can’t live without your smartphone, aren’t you living your life through an app? Every day, we are using an app for as many mundane and imaginative uses as possible. From checking the latest news updates in the morning, to booking a cab to pondering over what dress to buy next to unavoidably checking […]

What do We (Women/Men) want?
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Here’s an attempt to answer that perennial question that haunts mankind (what do Women want?), and to remove gender bias, increasingly for women, shopping during the festive season (what to gift Men?).

Autoplay – The rise of Videos
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Regardless jordan retro 11 72-10 of the kind of 72-10 11s game 72-10 11s for sale you might 72-10 11s for sale be involved in, leaning Jordan has an 72-10 jordan 11 alternative 72 10 11s jordan as every one 72-10 11s of your sporting needs as jordan 11s abyssal as footwear is concerned. Jordan […]

Indian Mobile Internet Consumers Like Mobile Ads!
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The first ever Mobile Internet Consumer – India 2013 report was released at the recent MMA Forum India 2013. The report addresses the audience insights of the growing mobile internet user base in India.