Thoughts
A Star is Born: Social Media drives Reality TV
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Unscripted TV shows or what we know as reality TV came into prominence about two decades ago. Think American Idol and Survivor. Closer home, we have our own Roadies and Bigg Boss which have taken Indian television by storm. Truth be told, social media is a lot like reality television. Thanks to video-centric and live […]

Are Hashtags the Correct ROI?
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There has been a lot of chirping on media around guaranteeing trending campaigns on twitter to large corporates. Digital agencies approach corporates to run a twitter campaign guaranteeing them X number of tweets and corresponding traction via trending hashtags. The marketing heads in such corporates get lured by the outreach guaranteed by such agencies and […]

Games People Play
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The strategy was set, the troops were in place, and I was just about to attack when I realised that the opponent had enhanced his defence by purchasing gems in the game using real world money. Erm, let us skip the part about the results. After all it is just a game, we are talking […]

Five Ways to Beat Digital Overload!
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Five years ago, I was complaining about having too much to read. Magazines, newsletters, journals, books for my research and my own pick of fiction for relaxation. My flat was overflowing with books and bookstores had become restricted zones. Then, there was television and my fix of crime serials that I had to watch every […]

Everything you wanted to know about Hashtags… but didn’t know who to ask
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If you’re on Social Media today, you would be familiar with the term ‘Hashtags’ or ‘#’. What is with these hashtags that make them so popular? Where and how can we use hashtags? Here are the answers to some of your questions.

Startup India, Standup India!
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When Prime Minister Modi announced “Startup India, Standup India” on Independence Day, 15 August 2015, from the ramparts of Delhi’s Red Fort, I found myself humming the Bob Marley anthem, “Get up, Stand up”.

My Rulebook to Slacker Management
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There’s an emotional reaction to a dirty title. You have a choice between being offensive and being ignored - Robert Sutton

Tinder turns Sanskaari for India
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A dating app? That too in India? But isn’t that sacrilege, a violation of the country’s traditional values and culture? Do Indians even date? Don’t Indian men and women just marry people their parents choose for them and live happily ever after? Or not.

Six Essential Accessories to Carry at Work in 2016
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Consumer technology is enabling interesting use cases at work, and a host of accessories along with our usual gadgets at work helps enhance efficiency and makes us work smartly.

Twitter tweaking character limit: #Above140 and What it may mean
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With Twitter co-founder Jack Dorsey back at the helm as CEO, after Dick Costolo’s controversial exit in June 2015, bold shake-ups were expected at the micro-blogging website. Faced with the challenge of stagnating growth, and infiltrating into new user groups, Twitter has been tweaking its character limit as observed in multiple instances.