HDFC Bank launches Dhanchayat

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  • Part of Swachch Banking CSR campaign, to educate rural population on perils of unorganised finance
  • Dhanchayat vans to travel to 5000 villages across India

Dhanchayat launchHDFC Bank Ltd. today launched ‘Dhanchayat’ an educational film to raise awareness on the dangers of borrowing money from unorganised sources. This film has been launched under the aegis of Swachch Banking, the Bank’s CSR initiative for rural India.

As part of Swachch Banking, which aims to raise awareness about clean and convenient banking, HDFC Bank-branded Dhanchayat video vans will travel across East, West, South, North and Central India, covering thousands of villages across the country. Through the film, the bank will showcase to the rural population the importance of transparency in dealings as also the dignity and self-respect of the individual in the borrowing process. The vans will stop at assembly points such as haats, bazaars, melas and village panchayats.

The first van was flagged off by Mr Aditya Puri, MD, HDFC Bank and Mr Paresh Sukthankar, Deputy MD, from the Bank’s headquarters in Mumbai.

The need of the hour is real financial inclusion, not merely financial access. It is a Board-mandated objective at HDFC Bank to support inclusive growth. We believe this cannot be achieved in an environment where misinformation and a lack of familiarity with organized finance is pushing people towards unorganized sources of finance. Through Dhanchayat we hope to change this.

Mr Paresh Sukthankar, Deputy Managing Director, HDFC Bank

The Bank will cover 5000 villages in phase 1 and encourage the local populace to join the organized banking sector in line with the government’s vision for financial inclusion. The vans will also have micro-ATMs with biometric facility fitted in them to enable instant e-KYC and Re-KYC using Aadhar.