September 25, 2014 saw the launch of Make in India campaign by Prime Minister Shri Narendra Modi. At Digiqom, we are proud to partner with CII to bring live digital access to the launch.
As over a thousand global and domestic business leaders and top global companies from countries including the US, Japan, Korea, Sweden, Poland, Australia, China, Italy, Germany, and France attended the event in-person, even more engagement happened online pegging on the beguiling hashtag – #makeinindia.
There were live updates on Twitter and Facebook, post event reactions on YouTube, and a live blog set up on a micro-site. While the public interest and the industry participation peaked, the online activity broke new grounds with participants from over 100 countries making #makeinindia trend with over 10,000 tweets per hour during the live event and more than 1 billion impressions.