Socialising the Sustainability Agenda: The Digiqom Way

sustainability-summitRecently, the Confederation of Indian Industry’s (CII’s) 10th Sustainability Summit achieved different heights with Digiqom as we took the social media platforms by storm with just two Twitter handles, @FollowCII and @ciicesd.The Summit, an initiative by CII, ITC, the Ministry of Environment, Forest & Climate Change, Government of India, and Ministry of Housing & Urban Poverty Alleviation, Government of India, saw two days of in-depth discussions on sustainable development by an elite panel of dignitaries and speakers from around the world.

The summit saw the best of brands and organisations from around the world come together to understand the necessities of sustainability in a resource rich country like India. Different aspects of sustainability initiatives were discussed in the event with major inputs coming from the heavy industries, ensuring 100% commitment towards sustainable growth and developments. New ideas and plans found a new platform during the summit.

The Sustainability Summit, a 10-year-old initiative by the CII, featured a keynote by the minister for Railways Mr. Suresh Prabhu, as well as Mr. Y C Deveshwar Past President, CII, Chairman, Advisory Council of CII-ITC Centre of Excellence for Sustainable Development and Chairman, ITC Limited and Mr. Prakash Javadekar Minister of State (I/C) for Environment, Forest and Climate Change, Government of India.

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Digiqom’s support via live updates featuring on the event social media wall, live blog and social media outreach, took the proceedings from the event, and created 1.49 crore unique impressions.

With Sustainable development as an option for combating climate change, occupying centre stage across world forums, our digital amplification created a strong presence for India’s opportunities, and challenges in the run up to the COP21 event in Paris. As a social media marketing firm, we are delighted to have contributed to pushing the agenda for better living for the world.

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