Tag Archives: content

Digital Marketing Trends To Watch Out For In 2016

Digital Trends

Till a few years back, digital marketing was considered an idea in its adolescent phase that would never quite make the transition to adulthood. Conventional marketers, investors and consultants were skeptical about it, branding it as a Silicon Valley fad that would soon fade away.  In India, things were not very different either. With audiences hooked on to the medium of television and print, digital marketing took time to make a place for itself. However, with the revolutionary changes in telecommunication and the advent of the mobile Internet, digital was able to claim centre stage. Continue reading

Whose content is it anyway?

Content

A couple of months back, I participated in a twitter poll on A-listers. The question put forth by @anaggh, a social media influencer in India, was ‘Who according to you is an A lister on twitter?” and I answered A Lister = people with visibility in topic sharing messages which create above average engagement.  Continue reading