What is Brand 2.0 ?

• Brand 2.0 starts from the interactive virtual experience brought in by web 2.0 and the “you” generation of the 21st century

• Brand 2.0 works to make messaging interactive for each consumer.

• The message is as critical as method of communication.

• Brand 2.0 consumers today have the opportunity to interact, participate, decide, and provide feedback almost every moment of their waking lives.

• Brand 2.0 works around the context and the consumer to build a brand.

• Brand 2.0 is customized to consumer insights

• Brand 2.0 universe needs smart marketers to leverage all aspects of  functional execution including Public Relations, Direct Marketing, Lead Generation, Buzz Marketing, Retail Activation, Live Communications, Online Marketing and Customer Analytics.

• Marketers need to partner with Brand 2.0 specialists, such as DIGIQOM,  who connect the consumer to the evolving Brand 2.0 universe.