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Fashion in the time of Social Media

The fashion industry has witnessed a revolution after the emergence of social media. When I was a teenager, convincing my parents to get the beautiful dress that the mannequin in the shop window wore was nothing less than an achievement; I was completely unaware of what was chic or what was trending in the world…

Budget 2019: Does your mother know?

Budget 2019: Does your mother know? As Union Finance Minister Nirmala Sitharaman takes us through her proposals to propel India into a USD 5 trillion dollar economy by 2024 from the current USD 2.7 trillion, with a number of game-changing ideas, I am reminded of another Budget in 2014, when Digiqom changed the digital game. The key question we…

Six Digital Marketing Trends in 2019

Six Digital Marketing Trends in 2019 Akshit Poonia writes about communications and transformation techniques which will leave a mark on businesses in 2019 Marketing has changed and evolved over the last ten years. Brands now have many more channels for their messages which include customer engagement, Search Engine Optimisation, Search Engine Marketing, Pay Per Click,…

Blockchain 101

Blockchain 101 What is blockchain and how is it becoming a leading choice for information storage? A handy reckoner from Shashank Balooni Do a Google search of the word “blockchain” and your screen will be flooded with thousands of results. A quick rundown would show that blockchain is currently being used in almost everything from…

Augmented Reality and the Future of Brands

Augmented Reality and the Future of Brands Brands are leveraging the power of Augmented Reality to drive business, writes Ravishankar Krishnan Iyer Pokémon fans were delighted when Niantic launched the Pokémon Go game in July 2016. The dream that millions of fans had of throwing poke-balls to capture their Pokémon was finally fulfilled. People were…