Categories: Blog

Are Hashtags the Correct ROI?

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Are Hashtags the Correct ROI? There has been a lot of chirping on media around guaranteeing trending campaigns on twitter to large corporates. Digital agencies approach corporates to run a twitter campaign guaranteeing them X number of tweets and corresponding traction via trending hashtags. The marketing heads in such corporates get lured by…
Categories: Blog

Games People Play

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Games People Play The strategy was set, the troops were in place, and I was just about to attack when I realised that the opponent had enhanced his defence by purchasing gems in the game using real world money. Erm, let us skip the part about the results. After all it is just…
Categories: Blog

Digital Marketing Trends To Watch Out For In 2016

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Digital Marketing Trends To Watch Out For In 2016 Till a few years back, digital marketing was considered an idea in its adolescent phase that would never quite make the transition to adulthood. Conventional marketers, investors and consultants were skeptical about it, branding it as a Silicon Valley fad that would soon fade away. …
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HDFC Bank organized Digital Innovation Summit on March 3-4, 2016

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HDFC Bank organized Digital Innovation Summit on March 3-4, 2016 HDFC Bank is organizing a Digital Innovation Summit in Mumbai on March 3-4, 2016. In this first-of-its-kind event in the BFSI space in the country, the jury will select the best solutions from the 30 shortlisted start-ups over the next two days. The…
Categories: Blog

The Full Import of Facebook’s new emoji reactions

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The Full Import of Facebook's new emoji reactions If you have always wanted Facebook to let you ‘dislike’ a post, the Social Media giant aggregator has gone a few steps ahead, with the launch of a new set of emoji-oriented reactions. The new emoji-reactions are ‘love’, ‘haha’, ‘wow’, ‘sad’ and ‘angry’, which were…