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Travel in the time of Coronavirus

TRAVEL is slowly opening up.   People are flying back home from places they have been stranded at due to the lockdown while others are planning essential trips for work or personal emergencies. A friend of mine travelled to Bengaluru to be with her elderly parents who were alone for the last couple of months. She…

What does the PUBG ban mean for gamers in India?

The recent PUBG ban by the Indian government on September 2 has left many gamers and streamers high and dry. The Indian gaming industry saw a revolution with the launch of PlayerUnknown’s Battlegrounds (PUBG) in February 2018 with PUBG Mobile generating 18.5 crore downloads and its lighter version PUBG Mobile Lite generating 9.24 crore downloads…

Pandemic Games

With Covid19 disrupting the lives of billions and the death toll crossing 8 lakh worldwide in August, all you have been hearing of is industries facing unprecedented losses, layoffs and the uncertainty about the future.  With so many people around the world still confined to their homes months after nationwide lockdowns were imposed to check…

Are you a Copycat?

Have you ever come across a creative or a campaign which makes you realise that you have seen the same idea portrayed by a different brand possibly of the same category? This copying of ideas is usually done by smaller brands rather than the bigger ones. Competition between the brands is usually a healthy thing…

Real Engagement Matters!

Your Followers are FAKE! REAL Engagement matters USD 1.3 Billion or about 15 percent of what was pegged as the USD 8.5 billion global spends on influencer marketing is FAKE. A report last year by cybersecurity company Cheq and University of Baltimore economist and professor Roberto Cavazos had claimed these astonishing figures. Last week, after…