Categories: Blog

Homegrown Social Media Apps: Yay or Nay?

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The ban on Chinese apps in India has turned out to be fortuitous for domestic app developers and homegrown social media apps such as Bolo Indya, Mitron, ShareChat, Chingari and Roposo. According to media reports. Mitron has been downloaded by 17 million users in India currently. Another app, Bolo Indya, witnessed over 2.5 lakh installs,…
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Spur of the Moment

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You must have noticed various brands jumping onto a burning issue or a news trend by creating a catchy campaign around it, irrespective of whether it is related to their brand or not. This type of advertisement in which brands take the advantage of a recent news or a trending topic for their own benefit…
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The Road Ahead for Brands

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As the world grapples with coronavirus and lockdowns, it has been a challenging phase for brands to stay relevant. With markets slowly opening up and lockdown easing, could there be light at the end of the tunnel? A question on everyone’s lips nowadays is how long will it take to go back to normal or…
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The Challenges of Remote Work

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Like it or not, remote work has become the new normal as organizations struggle to come to terms with the dreaded coronavirus pandemic. While there are several advantages of working remotely such as no commute, working within the comforts of one’s own home, no managers breathing down one’s neck and no distractions from co-workers, there…
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Video Conferencing the Right Way

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Did you ever think that this year you would be video calling your team every single day instead of working alongside them in the office?  Or that instead of the “let’s have a drink” or “let’s catch up over coffee” the oft repeated phrases would turn into “Let’s get together on Zoom” or “let’s Skype?”…