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Hello EdTech: Goodbye old school!

Needless to mention the pandemic has broken entire industry sectors with its social distancing, mask and hand wash norms. Few, however, have been so dramatically disrupted as Healthcare and Education. While, doctors, epidemiologists, administrators are still trying to figure out the strategies and tactics needed to fight this war on COVID19, teachers, school supervisors and…

Handling Social Media Censure

The digital space behaves very differently from our real lives, especially when it comes to Freedom of Speech and lately, we have witnessed how silence is also perceived as a danger in the space. Facebook has been at the receiving end of criticism for a while for not being able to combat hate speech. However,…

Homegrown Social Media Apps: Yay or Nay?

The ban on Chinese apps in India has turned out to be fortuitous for domestic app developers and homegrown social media apps such as Bolo Indya, Mitron, ShareChat, Chingari and Roposo. According to media reports. Mitron has been downloaded by 17 million users in India currently. Another app, Bolo Indya, witnessed over 2.5 lakh installs,…

Spur of the Moment

You must have noticed various brands jumping onto a burning issue or a news trend by creating a catchy campaign around it, irrespective of whether it is related to their brand or not. This type of advertisement in which brands take the advantage of a recent news or a trending topic for their own benefit…

The Road Ahead for Brands

As the world grapples with coronavirus and lockdowns, it has been a challenging phase for brands to stay relevant. With markets slowly opening up and lockdown easing, could there be light at the end of the tunnel? A question on everyone’s lips nowadays is how long will it take to go back to normal or…