Categories: Blog

Tips for writing brilliant social media copy

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Writing good copy for social media is not rocket science. All it takes is a little bit of care and your writing will sparkle. Here are a few tips to get you started. Keep your language simple. Let me tell you that it is not easy to have a simple writing style. It’s very hard…
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The Curious Case of the Corona Beer Virus: How Brands Battle Controversies

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With the Corona virus assuming epidemic proportions globally, people are on a mad quest to find information about what causes the virus and how it is transmitted. Oddly, Mexican beer brand Corona has unwittingly found itself in the middle of this virus mayhem. People are now wondering whether the virus is caused by drinking Corona…
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Should brands have a sense of humour?

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We’ve all heard the saying ~ Everyone loves a good laugh. Cliched perhaps but true nonetheless. Humour is possibly one of the best ways to connect to people and brands, in recent years, are waking up to the power of humour. If done right, humour can be a powerful tool that helps brands develop a…
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Around the World via Instagram

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Instagram is one of the most dominant social media platforms among the youth. And the fact that it is primarily a visual platform means that stunning landscapes, iconic vistas and breathtaking scenery takes the crown for content that is most engaged with by users. An interesting study conducted by Facebook revealed that 67% of millennials…
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Transforming healthcare digitally

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Healthcare as an industry has been positively impacted by digital technologies such as Artificial Intelligence, Applications & Robotics. A trillion-dollar industry has developed over home healthcare, hospital care, nursing homes & medications. According to the Future Health Index 2019, around 76% of healthcare specialists in India are already using digital health records in their practice.…